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Visual Merchandising  

Visual Merchandising is the art of combining good design with product, environment, and space to create stimulating and engaging spatial displays that encourage the sale of a product or service. Visual Merchandising is the presentation of a store and it is merchandise in ways that will attract the attention of potential customers and motivate them to make purchases. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. Visual merchandising includes window displays, signs, interior displays, cosmetic promotions color, lighting, space, product information, sensory inputs and many other special sales promotions.

Professionals in this field are known as Visual merchandisers, who are experts in the process of creating and staging displays in retail stores, conventions, fashion shows and other public events. Passion for design and creativity are essential to be a good visual merchandiser.

Some Duties and Responsibilities in Visual Merchandising are

1. Producing design ideas for displays and developing floor plans, or following a company     plan.

2. Creating special displays to promote a specific product or offer.

3. Drawing designs and plans by hand or computer.

4. Making best use of a store's space and layout.

5. Creating branded visual merchandising packs to send to each branch of a store.

6. Setting up displays, dressing dummies and arranging screens, fabric and posters.

7. Making sure that prices and other required details can be seen.

8. Teaching sales staff how goods should be displayed and taking down old displays.


Skills and knowledge

1. Creativity and imagination.

2. An awareness of current trends in design, fashion and culture.

3. The ability to work to deadlines and high level of attention to detail.

4. A good sense of design, color and style.

5. Good communication skills.


Courses and Eligibility

1. Student must pass higher secondary education or 10+2 with any subjects to get    admission into bachelor’s degree program.

2. Diploma in Fashion Retail.

3. Degree in marketing or retailing.



Graduates are employed in the design departments of large organizations, design consultancies, display companies, printers. They can work as a Freelancer, exhibition contractors and retailers.

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