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Retail & Sales Management  

Retail Management is a process of Managing a company, place, organization which directly sell or provide services to consumers. Retail management includes ordering stock, selecting stock, and managing staff, looking after the premises and making sure customers get the best possible services. Retail Management helps the customers to procure the desired merchandise from the retail stores and includes all the steps required to bring the customers into the store and fulfill their buying needs. Retailing involves understanding consumer behavior in a way that drives them to purchase your product.

Sales Management is a process of planning, controlling, budgeting, leadership selecting, equipping, assigning, routing, supervising, paying, motivating and meeting the sales goals of an organization. Sales Management is concerned with managing of all the sales related activities including advertising, sales promotion, physical distribution, pricing and product merchandising. Sales Management helps the organization to achieve the sales targets efficiently. Sales management includes pricing, product development, sales promotion, market research and distribution.

Specialty areas of Retail & Sales Management

1. Specialty retailing.

2. Retail channels.

3. Retail Market Segmentation.

4. Retail Pricing and merchandising.

5. Relationship Marketing in Retailing.

6. Strategic planning .

7. Retail site selection.

8. Merchandising, and pricing.

9. Sales planning, process.

10.Human resources.

11.Sales Reporting.



Retail Management graduates are employed in Retail Industries, supply chains, exporting houses and departmental stores and manufacturing companies, Banking, finance and insurance companies also need professional retail managers to bring their products directly to the customer. Retail management graduates work as Department Managers, Supply Chain Distributors, Management Trainees, Assistant Store Managers, Merchandising Assistant, Sales Executive, and Marketing Executive in the companies.


Sales Management graduates are employed in organizations, financial services, insurance, consulting, and government. A sales manager is responsible for meeting the sales targets of the organization through effective planning and budgeting. Sales manager is responsible for selling, maintaining and improving relationships with the client.

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