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Mass Communication
 
 
Mass Communication  
 
 

Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time, technically refers to the process of transferring a message to a large group of people, it requires the use of some form of media such as newspapers, television, or the Internet. Mass Communication is the concerned with mass media including all types of medium used to convey information to the audience. Examples of mass media include magazines, films, radio, television, etc.

Mass communication research includes media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. Mass Communication encompasses the different media for the communication of news, information, entertainment and other public messages to a large number of people.


Specialty areas of Mass Communication

Print Journalism

Electronic Journalism

Films

Advertising

Public Relations

Radio and Television

 

Courses and Eligibility

1. Student must pass higher secondary education or 10+2 with any subjects to get admission    into bachelor’s degree program.

2. Bachelor Degree in Mass Communication.

3. P.G. in Mass Communication.

4. P.G. Diploma Course in Advertising & Public Relations

5. P.G. Diploma Course in Radio & Television Journalism.

6. Courses in Film direction, film production, motion picture photography.

 

Employment

Graduates of Mass communication are employed in publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organizations, government organizations and many other sectors. Graduates work as a Journalist, Editor, Sub-Editor, Correspondent, Feature, Script Writer, Reporters, Critic, Columnist, Freelancer, Layout Artists, Printer, Radio Jockey, News Reader, and Anchor.

 
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