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Marketing and Advertising Management  
 
 

Marketing Management is concerned with Marketing and Management, Marketing is a process of satisfying the need and wants of consumers and Management is a process of planning, organizing, coordinating and controlling various activities of a firm. Marketing Management is an application of marketing techniques and management of firms. Marketing management depends on the size of the business and the industry in which the business operates. Marketing management use company’s resources to increase its customer base, improve customer opinions of the company's products and services. A marketing process deals with Product, Pricing, Placement and Promotion.

Advertising Management is concerned with Advertising and Management, Advertising is a process of communication which can make the consumers aware of a specific product or services available in the market. There are various medias through which these advertisements are promoted like television, radio, printed media (magazines, newspapers, billboards) and internet. Advertisement can also be in various forms like audio, video, textual or graphical.


Advertising Management has certain functions

1. It stimulates sales amongst present, former and future consumers.

2. It helps to communicate with the consumers.

3. It helps to retain the loyalty of present and former consumers.

4. Advertising Management develops and helps in contributing towards the enthusiasm and     confidence level to enhance in the organization.

5. It projects an image of the brand or the organization.


Specialty areas of Marketing and Advertising Management

1. Integrated online marketing.

2. Inbound marketing

3. E-mail marketing

4. Product marketing

5. Marketing plans

6. Internet marketing

7. Online marketing

8. Media strategy

9. Message strategy

10.Media planning

11.Media buying

 

Employment

Marketing Management graduates are employed in all kinds of organizations. Every company requires professionals with marketing background. Marketing graduates are involved in marketing and selling their company products. They are involved in creating brands and promote their products and services.


Advertising Management graduates are employed in the advertising industry, advertising agencies, TV channels. Advertising Manager implements and manages the company's advertising strategy, both from a business, sales and technical perspective. Advertising managers are generally responsible for managing a group of advertising and sales representatives

 
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