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Electronic Media
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Mass Communication
Electronic Media (Radio & TV)  

Electronic Media is the mode of electronic transmission which use electronic and electromechanical energy to access the content for the users. It includes the Internet (wide-open), Video recordings, audio recordings, multimedia presentations, slide presentations, Extranet, leased lines, dial-up lines, private networks, compact disk media, television, radio, fax, DVD, and any other medium that requires electricity or digital encoding of information. Any equipment used in the electronic communication process may also be considered electronic media.

Electronic media are of different types based on technique used for storing information e.g. Flash memory based, Optical Storage (DVD, CD) or more traditional magnetic storage devices (floppy discs/storage tapes/hard-disk), the term electronic media is often used in contrast with print media. Electronic Media is all about transforming message from one place to another place using electronic devices.

Primary uses of Electronic Media


Commerce ( Marketing, Advertising, Digital Signage, Graphic Design)

Fine Art ( Digital Art, Digital Photography, Video)

Industry (Business Presentations, Corporate Communications)

Entertainment ( Movies, Music, Television, Video Games)


Courses and Eligibility

1. Student must pass higher secondary education or 10+2 with any subjects to get admission    into bachelor’s degree program.

2. Bachelor’s degree in journalism/Mass Communication

3. Post-Graduate degrees in journalism/Mass Communication



Graduates of Electronic Media are employed in publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organizations, government organizations and many other sectors. Graduates work as a reporter, writer, editor, researcher, correspondent and in-studio as an anchor, presenter and news analysts and also can work in a number of fields like direction, production, camera, graphics, editing, sound, programmer research, script writing etc. Moreover one can open his own TV/RM Radio channel.

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